The Cost of Being Unremarkable
Monday, December 31st, 2007Evan Doyle makes a great point over at The Way We See It regarding marketing and excellence. He states,
A ministry that is remarkable will get people talking, no doubt. A one time remarkable thing won’t cut it though. You’ve got to provide a consistent pattern of remarkability, or you’ll get a word-of-mouth blitz, then see a sharp decline. Find out what works. What works in LA (Los Angeles) may not work in LA (Louisiana). What works at the church next door may not work for you. Don’t become ubiquitous. Allow yourself to push boundaries, go beyond, and find out your potential. Do something uncomfortable. Because the way I see it, remarkable is the only way to keep your ministry alive.
Evan is right on regarding the state of ministry today and mediocrity. We need to always be looking “outside the box” for fresh ideas and approaches that can help us take our ministry to the next level. Read his entire post.
